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Title: Actions Speak Louder. A Management Guide to Corporate Social Responsibility
Description: London England, Kogan Page/Kingfisher, 1992. 2nd Edition, Binding: Soft Cover, Very Good. 8vo - over 7" - 9" Tall Octavo 0749408103 Paperback Paperback. Actions Speak Louder. With a Preface by Howard Davies, Director General of the CBI. Large organisations wield power and influence. Aware that their activities affect groups well beyond the corporate base, the concept of enlightened self-interest is rapidly being replaced by that of partnership, where both parties have tangible gains, both short-term and long-term. Enlivened with case studies from such companies as Marks and Spencer, IBM, BT, Coca-Cola Shweppes, Black & Decker, ICI and many more. This book sets out the business case for social responsibility towards: Customers. Employees. Shareholders. Suppliers. The Environment and the Community at Large. The practical steps companies can take are described in detail and the book provides a working plan for managers everywhere. In particular, it allows the application of management processes to the 'soft' areas of corporate activity, and hence contributes both to company well-being and the buisness bottom line. 329 pp.

Keywords: Non Fiction Management Guide Corporate Social Responsibility 0749408103

Price: GBP 8.00 = appr. US$ 11.42 Seller: The London Bookworm
- Book number: 091805

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