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CBI Guide to Corporate Sponsorship of Good Causes, The
London, United Kingdom, Kogan Page Ltd. 1998. (ISBN: 0749429097) Soft Cover, 4to - over 9" - 12" tall. It is rapidly dawning on UK companies that their charitable activities need to be framed in a proper strategic context and to be accountable both to shareholders, employees and to the wider community. This text aims to establish late 1990s best practice, show what the benefits and dangers are, and how the process should be managed and evaluated. It looks at the charities themselves as businesses, suggesting how they can be analyzed through their aims, achievements and accountability. Fine/Fair - a Little Shelf Wear.
Offered for GBP 15.00 = appr. US$ 24.54 by: Bargain Bookstore - Book number: 002287
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